The Google Ads service has its buzzword PPC (pay per click), which is a payment provided directly by Google.
Do not waste a lot of money with unwanted results, Google Ads provides your business outside of organic Google searches, on YouTube and in any associated business where users will see content of interest and there will be your company.
Adjust your ads at any time to reach a specific group of people, promote a service or product in a segmented way, conducting studies of keywords that are positioned in ads of interest to potential customers.